The Value of Art (Cat) 2010,
The Value of Art (Lady), 2010
The Value of Art links the economy and value of art with the economy of currency and value of attention. An interactive work, the value of the work increases exponentially with viewer involvement. Two historic paintings in gilt frames; a traditional cat portrait and the portrait of a lady have been outfitted with technology that tracks the number and length of time a viewer looks at each painting. Every 10 seconds from a viewer adds one euro to the value of the painting. The ever-increasing value is then printed out on scrolling, paper receipts.
Christa Sommerer and Laurent Mignonneau are media artists working in the field of interactive computer installation. They are Professors at the University of Art and Design, Linz Austria where they head the Department for Interface Culture at the Institute for Media. Previously Professors at the IAMAS International Academy of Media Arts and Sciences in Gifu, Japan and Researchers and Artistic Directors at the ATR Media Integration and Communications Research Lab in Kyoto Japan. They were Visiting Researchers at the MIT CAVS , the Beckmann Institute and the NTT-InterCommunication Center, Tokyo. Sommerer studied biology (botany) at the University of Vienna and modern sculpture Academy of Fine Arts in Vienna (MFA). Mignonneau studied at “Ecole des Beaux Arts”(MFA) in Angouleme, France. Both completed their PhD degrees from CAiiA-STAR, University of Wales College of Art, Newport, UK and the University of Kobe Japan, respectively. They have published numerous research papers and have lectured extensively at universities, international conferences, and symposia. Sommerer has organized workshops and sessions at international conferences and is International Co-editor for the LEONARDO Journal, MIT Press.
They have worked together since 1992. Their work has been shown in over 250 exhibitions world-wide and is permanently installed in connections around the world, including the Media Museum of the ZKM in Karlsruhe, Germany, the NTT-ICC InterCommunication Center in Tokyo, the Cartier Foundation in Paris, the Millennium Dome in London, the Tokyo Metropolitan Museum of Photography in Japan, the AEC Ars Electronica Center in Linz, Austria, the NTT Plan-Net in Nagoya, Japan, Shiroishi Multimedia Art Center in Shiroishi, Japan and the HOUSE-OF-SHISEIDO in Tokyo. They have won the "Golden Nica" Ars Electronica Award for Interactive Art, the "Ovation Award" of the Interactive Media Festival, the "Multi Media Award of the Multimedia Association Japan and the” World Technology Award” in London.